ÉLAN is synonymous with elegance, opulence and luxury. Established in 2006, the fashion powerhouse earned early success because of its intricately detailed and luxurious evening and bridal wear and tasteful body-conscious silhouettes. In addition to its coveted couture, ÉLAN produces a luxury prêt-a-porter line. ÉLAN Lawn, the brand’s wildly successful seasonal unstitched printed fabric collection was first launched in 2012 and has quickly become a summer must have.
Recently added to the portfolio is ÉLAN Vital, a casual avant-garde ready to wear diffusion line. With regularly updated designs, this line is proving very successful with busy women who do not want to compromise on elegance or comfort in their daily wear.ÉLAN continuously showcases at the Sunsilk PFDC Fashion Week held in spring. The collection embodies experimental western cuts and silhouettes. The collections were a roaring success and high lights the brand’s knowledge and vision of fashion forward garments
The brand is indispensable for those who will settle for nothing less than international standards of quality and stitching detail in their eastern wear .The design team labours over every detail of their creations, employing intricate hand-stitc ing as well as other classic and modern techniques. ÉLAN caters to women with a taste for standing out from the crowd. The brand has an eye on international fashion and its heart in real, accessible clothes that not only look beautiful, but also make the wearer feel confident and radiant. Modern or traditional, heavily worked or elegantly embellished, haute couture or ready to wear prêt; everything designed in their studios is timelessly beautiful, season after season.